Irish wellness practitioners Louise Kane Buckley and Claire O’Brien have launched Shur I’ll Be Grand, a new podcast examining the health and wellness trends circulating across TikTok, Instagram and other social platforms. The first season is structured as a ten-episode series and began on September 29, 2026.
Buckley is a naturopath, craniosacral therapist and nutritional therapist at Loula Natural, while O’Brien works as a nutritional therapist, functional medicine practitioner and health coach at Allaria Nutritional Therapy. Their shared focus for the podcast is not simply to repeat popular wellness advice, but to question what sits behind it and whether a trend is useful in a particular context.
Looking past viral health claims
The opening episode takes on familiar online wellness themes including parasite cleanses, restrictive gut protocols, carrot salads, mouth taping and short exercise claims. Rather than organising the conversation around whether every trend is categorically good or bad, the hosts ask what evidence supports the claim, what context is missing and whether the advice makes sense for the person following it.
That framing gives the podcast a different role from a conventional practitioner-led show built around one modality or service. Buckley and O’Brien are using their professional backgrounds to interpret a broader stream of health information that many clients encounter before they ever speak with a practitioner.
The series also reflects how independent wellness professionals are increasingly using podcasts to create editorial space around their work. Instead of treating audio as an extended advertisement, the format allows practitioners to comment on wider industry conversations, explain where online advice becomes oversimplified and bring nuance to topics that are often reduced to short-form social media content.
A practitioner-led media project
Shur I’ll Be Grand is designed as a recurring conversation rather than a single educational campaign. The season gives the two practitioners room to move across different health topics while keeping a consistent editorial question at the centre: what deserves attention, what is being overstated and what practical support may actually be useful.
For smaller wellness businesses, that kind of media project can also create a clearer public voice around professional judgment. The value is less in covering every trend and more in showing how practitioners evaluate information before turning it into advice.
New episodes are being released as the first season develops.
Source: Shur I’ll Be Grand
Web: https://podcasts.apple.com/ie/podcast/shur-ill-be-grand/id6812779822
